The feel-good pop-country track urges listeners to be strong in the face of adversity. With stunning three-part harmonies, inspiring lyrics and soaring guitar parts, the anthem strikes a chord. “Everything’s gonna be all right/ Get back up,” they sing.
The band enlisted the help of the country community to submit footage of how they stay “country strong” for their music video, which Billboard exclusively premieres below. Part of the clip was filmed at the 2019 Stagecoach Festival in California earlier this year, where the trio made the live debut of the song.
“Whenever we sing the line, ‘Rising like the sun in our hometown sky,’ I get chills,” Rose tells Billboard. “When we performed this song for the first time at Stagecoach with all of the dancers, I remember an overwhelming feeling of love from every single person in the room.”
The video features families of survivors and victims from the Route 91 Harvest Festival and Borderline Bar shootings, including dancer Kristal Lynn, who choreographed the dance routine in the clip and survived Borderline. Annemarie Dunn also helped choreograph the dance for the debut of “Country Strong” at Stagecoach. The video for “Country Strong” was directed by Jay Diaz.
A portion of the proceeds of “Country Strong” will go to ACM Lifting Lives, the philanthropic arm of the Academy of Country Music dedicated to improving lives through the power of music. The trio’s latest EP, High on the Radio, is out now.